The viral Parisian crookie goes purple: all-butter croissants stuffed with warm ube and white chocolate chip cookie dough, baked... Shipped from our EU.
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July 17, 2026 · Recipe
Ube Crookie: Viral Croissant Stuffed with Ube White Chocolate Cookie Dough
The viral Parisian crookie, purple-coded: an all-butter bakery croissant stuffed with our ube and white chocolate chip cookie dough, baked until the outside shatters and the inside oozes molten purple.
Born at Boulangerie Louvard in Paris and exploded on TikTok, the crookie is the pastry hybrid everyone is chasing: half croissant, half cookie, all decadence. Our ube crookie is a shortcut version: grab great store-bought all-butter croissants from your bakery (croissants au beurre) and stuff them with our ube white chocolate chip cookie dough made with real Ube Nolia ube powder.
The result: a shatteringly flaky croissant on the outside, a warm, gooey, vibrant purple cookie center on the inside, with pockets of melting white chocolate. Ready in about 20 minutes, no bakery skills required.
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Quick answer
Ube Crookie is the purple version of Paris's viral croissant + cookie mash-up. Take great store-bought all-butter bakery croissants, slice them open, stuff them with our ube white chocolate chip cookie dough (made with real Ube Nolia ube powder), then bake at 350F (180C) for 10 to 12 minutes. Makes 6 crookies in about 20 minutes.
Key Takeaways
•The viral Parisian crookie reinvented with real Filipino <a href='/products/ube-latte-powder'>ube powder</a>
•Store-bought bakery croissant au beurre + our signature ube white chocolate cookie dough
•Only 2 things to prep: the dough (5 min) and the stuffing (5 min)
•Deep natural purple from 100% pure Ube Nolia ube powder (no dye)
•Best served warm, when the white chocolate is still molten
•Works with any good-quality day-old all-butter bakery croissants
Looking for ube powder? Ube Nolia sells 100% pure ube from the Philippines, with no coloring, no additives and no added sugar.
New to purple yam? Read our complete guide: What is ube? - origin, taste, benefits and how to use Ube Nolia ube powder.
What Is an Ube Crookie? The Viral Parisian Croissant, Purple Yam Edition
A crookie (croissant + cookie) is a French pastry invention from Boulangerie Louvard in Paris, created by baker Stephane Louvard in 2022 and turned into a global TikTok obsession in 2024. The concept is simple: take a proper all-butter croissant, slice it open, stuff it with raw chocolate chip cookie dough, then bake it briefly so the cookie center melts into a warm, gooey heart while the croissant re-crisps.
Our ube crookie takes that idea and dresses it in purple: instead of a classic cookie dough, we make a 5-minute ube and white chocolate chip cookie dough with real Ube Nolia ube powder. The vibrant purple center, the toasted biscuit and vanilla notes of the ube, and the sweet snap of white chocolate build the perfect flavor bridge between Paris and Manila.
Ingredients for Ube Crookies (Bakery Croissants + Ube White Chocolate Cookie Dough)
The dough itself uses: unsalted butter, muscovado sugar, light brown sugar, 1 egg, all-purpose flour, Ube Nolia ube powder, baking soda, salt, chopped white chocolate and a splash of lemon juice. Full recipe and quantities in our Ube White Chocolate Cookie post.
Ube Crookies - Makes 6 Crookies
• • 6 all-butter bakery croissants (croissants au beurre, ideally 1 day old)
• Bakery croissants: pick real all-butter croissants from a proper boulangerie (labelled "croissant au beurre" in France). Avoid supermarket brioche-style ones, they turn soggy in the oven. Day-old croissants are ideal, they firm up and re-crisp beautifully.
• Ube cookie dough: we use the exact same dough as our Ube White Chocolate Cookies: muscovado sugar for caramel depth, real Ube Nolia ube powder for the deep purple color and vanilla-biscuit notes, and chopped white chocolate for molten pockets.
• Ube powder: use 100% pure Filipino ube powder. Ube Nolia ube powder delivers the deep natural purple color and authentic vanilla-biscuit aroma, with no artificial dye or flavoring.
• Half batch strategy: the full cookie recipe makes ~900g of dough. Half is perfect for 6 crookies; use the rest to bake regular ube cookies alongside.
Mini Recap: Our Ube White Chocolate Chip Cookie Dough
The heart of the ube crookie is our ube white chocolate chip cookie dough. Here is the short version so you can make it in 5 minutes without leaving this page - for the full method, tips and cookie baking instructions, head to the full recipe.
Halve everything if you only want to make the 6 crookies with no leftover dough.
Ube White Chocolate Chip Cookie Dough - Full Batch (~900g, enough for 6 crookies + a tray of cookies)
For chill time, cookie sizing, baking temperature and pro tips on getting the crackly cookie top, follow the full ube white chocolate cookie recipe.
Cream the fats and sugars: whisk the softened butter with muscovado and light brown sugar until pale and creamy.
Add the wet: whisk in the egg and lemon juice until smooth.
Fold the dry: sift the flour, Ube Nolia ube powder, baking soda and salt on top, then fold with a spatula until you get a vivid, uniform purple dough.
Stir in the chocolate: fold in the chopped white chocolate. The dough is ready to stuff the croissants right away, or you can chill it up to 3 days.
How to Make an Ube Crookie: Step-by-Step Purple Croissant Cookie Recipe
Step 1: Cream the Butter and Sugars
In a large glass bowl, whisk together the softened butter, muscovado sugar and light brown sugar until pale and creamy. Add the egg and a splash of lemon juice and whisk again until smooth.
Step 2: Add the Ube Powder and Mix to a Deep Purple Dough
Sift in the flour and Ube Nolia ube powder with baking soda and salt. Fold with a spatula until you get a smooth, vivid purple cookie dough, then stir in the chopped white chocolate. Use about half the batch (450g) for 6 crookies and reserve the rest for cookies.
Step 3: Stuff the Bakery Croissants with Ube Cookie Dough
Preheat the oven to 350F (180C) and line a baking tray with parchment. With a serrated knife, slice each all-butter bakery croissant horizontally about three quarters of the way through, keeping the back attached like a hinge. Scoop a generous portion of ube cookie dough (about 50g) into the belly of each croissant, then press a smaller scoop (about 25g) on top for that signature crookie crown. Add a few extra white chocolate chips on top.
Step 4: Bake Until Golden, Crisp and Molten Inside
Place the stuffed croissants on the parchment-lined tray and bake for 10 to 12 minutes, until the top ube cookie dough is set and the croissant is deeply golden and crisp on the edges.
Step 5: Serve Warm with a Molten Purple Center
Let the ube crookies rest for 2 to 3 minutes on the tray, then pull one open: the purple ube cookie dough should ooze with melting white chocolate. Dust with extra Ube Nolia ube powder and serve immediately, while the center is still warm and gooey.
💡 Pro Tip: sifting the ube powder with the flour gives a uniform, vivid purple dough with no lumps.
Pro Tips for the Perfect Ube Crookie
Use day-old croissants: they crisp up better and hold the ube cookie dough without collapsing.
Soften the butter, do not melt it: melted butter gives a greasy, spreading cookie center instead of a fudgy one.
Sift the ube powder with the flour: for a uniform, deep purple dough with no lumps.
Do not over-stuff: too much dough and the cookie stays raw in the middle. Stick to about 60g of dough per crookie.
Watch the oven closely: 10 to 12 minutes is the sweet spot between crisp shell and molten center.
Serve immediately: the ube crookie is at its peak in the first 10 minutes out of the oven.
Storage & Reheating Guide for Ube Crookies
Cookie dough (ahead): the raw ube cookie dough keeps 3 days in the fridge in an airtight container. Let it soften 10 minutes at room temperature before stuffing.
Baked crookies (same day): best eaten within 4 hours. Reheat 3 to 4 minutes at 300F (150C) to bring back the crisp exterior and molten center.
Room temperature: keep covered and out of direct sunlight; the croissant loses its crunch quickly in humid air.
Freezing: you can freeze the raw cookie dough for up to 1 month. Do not freeze already-baked ube crookies, the croissant texture suffers.
Why Use Real Ube (Purple Yam) Powder for Your Ube Crookie
A viral recipe deserves an ingredient that matches the hype. Many purple pastries rely on food coloring, but the true ube experience comes from real Filipino purple yam (Dioscorea alata). Ube Nolia ube powder is 100% pure, single-origin ube from the Philippines with nothing added:
The Ube Crookie is a modern fusion dessert featuring ube, the purple yam (Dioscorea alata), known in the Philippines as ube halaya or ube jam when prepared as a sweet preserve. This vibrant purple hue comes from naturally occurring anthocyanins, powerful antioxidants. Ube Nolia ube powder, sourced from the rich soils of Dagupan and Urdaneta in the Philippines, imparts a distinct biscuit and vanilla flavour to the cookie dough, creating a unique taste experience.
Ube's culinary journey in the Philippines was significantly influenced by Spanish colonisation, which introduced the word "jalea" for jam, now commonly associated with ube halaya. The 20th century saw the integration of condensed and evaporated milk, elevating ube's role in iconic desserts like halo-halo and sapin-sapin. This rich history underpins ube's current global prominence, where its unique flavour and vibrant colour, now combined with French bakery traditions in the Ube Crookie, continue to captivate palates worldwide.
Botanical Name
Dioscorea alata
Flavour Profile
Biscuit & vanilla
Nutritional Benefit
Good source of fibre, supporting healthy digestion
Origin
Dagupan, Urdaneta, Philippines
TROUBLESHOOTING YOUR UBE CROOKIES
Problem
Cause
Fix
Croissant is soggy or undercooked.
Overstuffing the croissant with too much dough or oven temperature too low.
Use approximately 75g of dough per croissant (50g inside, 25g on top). Ensure oven is preheated to 350F (180C) and bake for 10-12 minutes.
Cookie dough is dry or crumbly.
Incorrect butter consistency or insufficient liquid in the dough preparation.
Ensure butter is softened, not melted. If dough is too dry, add a teaspoon of lemon juice or milk until pliable.
Ube flavour is not prominent.
Insufficient Ube Nolia ube powder in the cookie dough.
Always use the recommended amount of Ube Nolia ube powder. For a stronger biscuit and vanilla note, add an extra teaspoon.
Crookie is too greasy.
Excess butter in the cookie dough or croissant.
Precisely measure butter for the cookie dough. Use high-quality all-butter croissants, as some can release more fat during baking.
15+ WAYS TO USE UBE NOLIA UBE POWDER
BAKING & DESSERTS 🧁
Incorporate into cakes, cupcakes, and muffins for a vibrant colour and biscuit & vanilla flavour.
Blend into frostings, glazes, and icings for a unique ube finish.
Use in cookies, brownies, and blondies for an earthy sweetness.
Create ube-infused bread, rolls, or pastries.
DRINKS & SMOOTHIES 💜
Mix into milkshakes, lattes, and bubble tea for a creamy ube beverage.
Add to smoothies for a fibre boost and natural purple hue.
Infuse into cocktails or mocktails for an exotic twist.
Prepare a warm ube milk for a comforting drink.
BREAKFAST & BRUNCH 🥞
Stir into pancake or waffle batter for purple breakfast treats.
Swirl into oatmeal, yogurt, or chia pudding.
Use in French toast batter for a unique flavour.
Create ube-flavoured crepes or blintzes.
SAVOURY APPLICATIONS 🍽️
Incorporate into savoury sauces or marinades for a subtle sweetness.
Use as a natural food colouring for pasta or gnocchi.
Blend into purees or mashed vegetables for added fibre.
Experiment in savoury baked goods like ube-infused breadsticks.
