Made with 100% natural purple yam powder from Ube Nolia
July 17, 2026 · Recipe
Ube Crookie: Viral Croissant Stuffed with Ube White Chocolate Cookie Dough
The viral Parisian crookie, purple-coded: an all-butter bakery croissant stuffed with our ube and white chocolate chip cookie dough, baked until the outside shatters and the inside oozes molten purple.
Born at Boulangerie Louvard in Paris and exploded on TikTok, the crookie is the pastry hybrid everyone is chasing: half croissant, half cookie, all decadence. Our ube crookie is a shortcut version: grab great store-bought all-butter croissants from your bakery (croissants au beurre) and stuff them with our ube white chocolate chip cookie dough made with real Ube Nolia ube powder.
The result: a shatteringly flaky croissant on the outside, a warm, gooey, vibrant purple cookie center on the inside, with pockets of melting white chocolate. Ready in about 20 minutes, no bakery skills required.
Quick answer
An Ube Crookie is the purple version of Paris's viral croissant + cookie mash-up: an all-butter bakery croissant sliced open, stuffed with ube white chocolate chip cookie dough made with 100% pure Ube Nolia ube (purple yam) powder, and baked at 350°F (180°C) for 10-12 minutes. It yields 6 crookies in about 20 minutes, with a deep natural purple color and no artificial dye.
Key facts
- Prep time: 10 min · Bake: 10-12 min at 350°F / 180°C · Yield: 6 crookies
- Base: store-bought all-butter bakery croissants (day-old works best)
- Filling: ube white chocolate chip cookie dough with real Ube Nolia purple yam powder
- Natural deep-purple color from 100% pure ube powder - no food coloring
- Best eaten warm, when the white chocolate is still molten
Less than a coffee. Better than a matcha.
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What Is an Ube Crookie? The Viral Parisian Croissant, Purple Yam Edition
A crookie (croissant + cookie) is a French pastry invention from Boulangerie Louvard in Paris, created by baker Stephane Louvard in 2022 and turned into a global TikTok obsession in 2024. The concept is simple: take a proper all-butter croissant, slice it open, stuff it with raw chocolate chip cookie dough, then bake it briefly so the cookie center melts into a warm, gooey heart while the croissant re-crisps.
Our ube crookie takes that idea and dresses it in purple: instead of a classic cookie dough, we make a 5-minute ube and white chocolate chip cookie dough with real Ube Nolia ube powder. The vibrant purple center, the toasted hazelnut and vanilla notes of the ube, and the sweet snap of white chocolate build the perfect flavor bridge between Paris and Manila.
If you love bakery-style hybrids, also try our ube french toast tiramisu and ube white chocolate cookies.
Ingredients for Ube Crookies (Bakery Croissants + Ube White Chocolate Cookie Dough)
Ube Crookies - Makes 6 Crookies
- • 6 all-butter bakery croissants (croissants au beurre, ideally 1 day old)
- • About 450g of our ube white chocolate chip cookie dough (half a batch of our Ube White Chocolate Cookie recipe)
- • Extra Ube Nolia ube powder, for dusting
The dough itself uses: unsalted butter, muscovado sugar, light brown sugar, 1 egg, all-purpose flour, Ube Nolia ube powder, baking soda, salt, chopped white chocolate and a splash of lemon juice. Full recipe and quantities in our Ube White Chocolate Cookie post.
Key Ingredient Notes: Bakery Croissants, Ube Powder & Cookie Dough
- Bakery croissants: pick real all-butter croissants from a proper boulangerie (labelled "croissant au beurre" in France). Avoid supermarket brioche-style ones, they turn soggy in the oven. Day-old croissants are ideal, they firm up and re-crisp beautifully.
- Ube cookie dough: we use the exact same dough as our Ube White Chocolate Cookies: muscovado sugar for caramel depth, real Ube Nolia ube powder for the deep purple color and vanilla-hazelnut notes, and chopped white chocolate for molten pockets.
- Ube powder: use 100% pure Filipino ube powder. Ube Nolia ube powder delivers the deep natural purple color and authentic vanilla-hazelnut aroma, with no artificial dye or flavoring.
- Half batch strategy: the full cookie recipe makes ~900g of dough. Half is perfect for 6 crookies; use the rest to bake regular ube cookies alongside.
Mini Recap: Our Ube White Chocolate Chip Cookie Dough
The heart of the ube crookie is our ube white chocolate chip cookie dough. Here is the short version so you can make it in 5 minutes without leaving this page - for the full method, tips and cookie baking instructions, head to the full recipe.
Ube White Chocolate Chip Cookie Dough - Full Batch (~900g, enough for 6 crookies + a tray of cookies)
- • 225g unsalted butter, softened (not melted)
- • 180g muscovado sugar
- • 100g light brown sugar
- • 1 large egg
- • 1 tsp lemon juice
- • 300g all-purpose flour
- • 30g Ube Nolia ube powder
- • 1 tsp baking soda
- • 1/2 tsp fine salt
- • 200g white chocolate, roughly chopped
Halve everything if you only want to make the 6 crookies with no leftover dough.
Ube Cookie Dough Method in 4 Steps
- Cream the fats and sugars: whisk the softened butter with muscovado and light brown sugar until pale and creamy.
- Add the wet: whisk in the egg and lemon juice until smooth.
- Fold the dry: sift the flour, Ube Nolia ube powder, baking soda and salt on top, then fold with a spatula until you get a vivid, uniform purple dough.
- Stir in the chocolate: fold in the chopped white chocolate. The dough is ready to stuff the croissants right away, or you can chill it up to 3 days.
For chill time, cookie sizing, baking temperature and pro tips on getting the crackly cookie top, follow the full ube white chocolate cookie recipe.
How to Make an Ube Crookie: Step-by-Step Purple Croissant Cookie Recipe
Step 1: Cream the Butter and Sugars
In a large glass bowl, whisk together the softened butter, muscovado sugar and light brown sugar until pale and creamy. Add the egg and a splash of lemon juice and whisk again until smooth.
Step 2: Add the Ube Powder and Mix to a Deep Purple Dough
Sift in the flour and Ube Nolia ube powder with baking soda and salt. Fold with a spatula until you get a smooth, vivid purple cookie dough, then stir in the chopped white chocolate. Use about half the batch (450g) for 6 crookies and reserve the rest for cookies.
Step 3: Stuff the Bakery Croissants with Ube Cookie Dough
Preheat the oven to 350F (180C) and line a baking tray with parchment. With a serrated knife, slice each all-butter bakery croissant horizontally about three quarters of the way through, keeping the back attached like a hinge. Scoop a generous portion of ube cookie dough (about 50g) into the belly of each croissant, then press a smaller scoop (about 25g) on top for that signature crookie crown. Add a few extra white chocolate chips on top.
Pro Tip: sifting the ube powder with the flour gives a uniform, vivid purple dough with no lumps.
Step 4: Bake Until Golden, Crisp and Molten Inside
Place the stuffed croissants on the parchment-lined tray and bake for 10 to 12 minutes, until the top ube cookie dough is set and the croissant is deeply golden and crisp on the edges.
Step 5: Serve Warm with a Molten Purple Center
Let the ube crookies rest for 2 to 3 minutes on the tray, then pull one open: the purple ube cookie dough should ooze with melting white chocolate. Dust with extra Ube Nolia ube powder and serve immediately, while the center is still warm and gooey.
Pro Tips for the Perfect Ube Crookie
- Use day-old croissants: they crisp up better and hold the ube cookie dough without collapsing.
- Soften the butter, do not melt it: melted butter gives a greasy, spreading cookie center instead of a fudgy one.
- Sift the ube powder with the flour: for a uniform, deep purple dough with no dry pockets.
- Do not over-stuff: too much dough and the cookie stays raw in the middle. Stick to about 60g of dough per crookie.
- Watch the oven closely: 10 to 12 minutes is the sweet spot between crisp shell and molten center.
- Serve immediately: the ube crookie is at its peak in the first 10 minutes out of the oven.
Storage & Reheating Guide for Ube Crookies
- Cookie dough (ahead): the raw ube cookie dough keeps 3 days in the fridge in an airtight container. Let it soften 10 minutes at room temperature before stuffing.
- Baked crookies (same day): best eaten within 4 hours. Reheat 3 to 4 minutes at 300F (150C) to bring back the crisp exterior and molten center.
- Room temperature: keep covered and out of direct sunlight; the croissant loses its crunch quickly in humid air.
- Freezing: you can freeze the raw cookie dough for up to 1 month. Do not freeze already-baked ube crookies, the croissant texture suffers.
Why Use Real Ube (Purple Yam) Powder for Your Ube Crookie
A viral recipe deserves an ingredient that matches the hype. Many purple pastries rely on food coloring, but the true ube experience comes from real Filipino purple yam (Dioscorea alata). Ube Nolia ube powder is 100% pure, single-origin ube from the Philippines with nothing added:
- Natural deep purple color from anthocyanins, powerful plant antioxidants
- Authentic flavor with natural vanilla and toasted hazelnut notes
- Clean label: no artificial dye, no flavoring, no sugar added
- Consistent color and taste across every batch, ideal for viral pastries
Learn more about what ube tastes like and the nutritional benefits of ube powder.
