Ube (pronounced OO-beh) is a purple yam (Dioscorea alata) native to the Philippines and Southeast Asia. It has a naturally vibrant purple flesh, a sweet vanilla-hazelnut flavor, and is rich in antioxidants.

Is ube the same as taro?

No. Ube and taro are completely different plants. Ube is sweet, creamy, and aromatic. Taro is starchy, earthy, and neutral.

Yes. Ube is rich in anthocyanins (powerful antioxidants), fiber, vitamin C, manganese, iron, and copper. It's naturally gluten-free, vegan, caffeine-free.

What does ube taste like?

Ube has a naturally sweet, creamy flavor with distinct notes of vanilla, toasted hazelnut, and white chocolate.

How do I use ube powder?

Mix 1 teaspoon of ube powder with a tablespoon of hot water to form a paste, then add your choice of warm or cold milk.

UBE NOLIA® | Cos'è l'Ube? Guida Completa